Carbon Credit Platform Puro.earth Appoints Jan-Willem Bode as New President

Puro.earth announced the appointment of Jan-Willem Bode as its new President, in addition to announcing two other senior appointments. The changes are part of an effort to improve organizational structure and work towards the firm’s goal of accelerating carbon dioxide removal at scale.

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Bode has worked in the area of climate finance, corporate sustainability, project development, and finance for more than 25 years. He co-authored the first versions of the Gold Standard carbon crediting program, used internationally for carbon credit transactions. Bode has served as CEO or Director at several companies, including Mongoose Energy, OneCarbon, and others. In addition, he has been a Puro.earth Board Member since 2021 and a member of the Expert Advisory Group of the Voluntary Carbon Markets Integrity Initiative (VCMI) since June 2024. As President, Bode will be responsible for overseeing Puro.earth’s growth, the company said.

Meanwhile, the company said that its current CEO and co-founder, Antti Vihavainen, will assume a new role as Vice Chairman. As part of the new role, Vihavainen will help advance the firm’s strategic partnerships. In addition, Ellen Brouwer has been elected as the firm’s Co-Head of Standard. She joins Puro.earth from the Science Based Targets Initiative (SBTi) where she served as standards lead. In her new role, Brouwer will lead the development of the principles, procedures, and transparency needed for carbon removal crediting and independent verification of CORCs, tradable digital assets representing a ton of CO₂ removed from the atmosphere.

Bode said:

"I am thrilled to be joining Puro.earth at this pivotal moment. Puro.earth has been instrumental in laying the foundation for the global engineered carbon removals market, and I am excited by the opportunity to contribute to this momentum and help drive the market’s continued expansion. As we move forward, we will remain focused on innovation, maintaining our leadership position, and upholding the highest standards of quality."

Puro.earth is a standard and registry focused solely on carbon removal. The platform brings together suppliers of carbon net-negative technologies and companies looking to reduce or counter their carbon footprints. It was acquired by NASDAQ in 2021.

Fredrik Ekström, Head of Carbon Markets at Nasdaq and Chairman of Puro.earth, said:

"With Puro.earth’s enhanced leadership team, we are well-positioned to drive innovation and trust to help the carbon removal market scale."