Published by Todd Bush on April 29, 2025
The collaboration pairs Hyundai Motor's hydrogen-powered XCIENT Fuel Cell truck with Plus's AI-based autonomous driving software, SuperDrive™, proposing a scalable and cost-effective solution to long-haul freight that aims to reduce the carbon footprint of commercial transportation.
Jim Park, Senior Vice President of Commercial Vehicle and Hydrogen Business Development at Hyundai Motor North America, said: "Hyundai Motor believes in a sustainable future powered by advanced fuel cell technologies. We hope to continue our partnership with Plus to add autonomous driving capabilities to XCIENT Fuel Cell trucks in the future and provide our fleet operator customers with additional solutions that improve road safety and freight efficiency. The concept shared today shows why we value this partnership and the vision for what autonomous hydrogen fuel cell trucks can deliver."
David Liu, CEO and Co-Founder of Plus, added: "Autonomous hydrogen fuel cell trucks are a transformative step forward in sustainable freight. By combining self-driving and zero-tailpipe emission technologies, we are laying the groundwork for a cleaner, more efficient transportation system that meets the demands of today and the needs of tomorrow. We are excited to showcase a concept for the sustainable future we expect to create with innovation-driven partners like Hyundai Motor."
>> In Other News: Gold Standard Raises the Bar: A New Era for Carbon Markets and Climate Impact
In the concept video, Hyundai Motor and Plus outline a practical framework for deploying autonomous hydrogen fuel cell trucks along high-utilization hub-to-hub routes. The approach focuses on:
Autonomous hydrogen fuel cell trucks offer zero-tailpipe emissions, fast refueling, long driving range, quieter operation, and reduced maintenance. These features position Hyundai Motor's XCIENT Fuel Cell truck as an ideal candidate for continuous long-haul transport, particularly as the hydrogen ecosystem matures.
The video illustrates how this infrastructure can be built out incrementally, with each added delivery route increasing network efficiency and economic viability – benefiting not only autonomous trucks, but also other hydrogen-powered vehicles. Over time, this blueprint envisions a self-reinforcing cycle of vehicle adoption, infrastructure development, and lower operational costs per unit.
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision 'Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
Plus is a pioneering autonomous trucking AI software company delivering safe and scalable factory-built autonomous trucks globally. Headquartered in Silicon Valley with operations in the United States and Europe, Plus has over 500 global patents and was named by Fast Company as one of the World's Most Innovative Companies. Partners including TRATON GROUP's Scania, MAN, and international brands, Hyundai Motor Company, Iveco Group, Bosch, and DSV are working with Plus to accelerate the deployment of next-generation autonomous trucks.
Follow the money flow of climate, technology, and energy investments to uncover new opportunities and jobs.
Inside This Issue ✈️ Syzygy Plasmonics and Honeywell Claim SAF Breakthrough 👩🔬 Carbon Market Trailblazer Joins CarbonCure Board 🤝 One Equity Partners Agrees to Acquire BARTEC ⚡ Siemens Energy, Te...
Inside This Issue 🌊 Frontier Drops $31M on Ocean Antacids in Massive Carbon Bet 🏭 PCA Launches Carbon Capture and Storage Study Following ‘Promising’ Trial ✈️ Airbus and Air France Complete Inaugu...
Inside This Issue 🛢️ Northern Lights CCS Project Begins Operations with First CO2 Injection 🔋 Advent Technologies Receives Order from Global Energy Giant for Ion Pair HT- PEM Electrode Assemblies ...
One Equity Partners Agrees to Acquire BARTEC
NEW YORK--One Equity Partners (OEP), a middle market private equity firm, today announced it has signed a definitive agreement to acquire BARTEC, one of the global leaders in explosion protection a...
North Dakota Supreme Court Allows Landowner Challenge to CO2 Storage Law to Proceed
BISMARCK — The North Dakota Supreme Court has ordered a lower court to take another look at a legal challenge related to underground carbon dioxide storage projects – a case that could have long-te...
New Marine Carbon Dioxide Removal Coalition Launches
The Marine Carbon Dioxide Removal Coalition (mCDR Coalition) launched on 22 August bringing together global leaders across companies, nonprofits and academic institutions to support the responsible...
Two New Swagelok® Components Deliver Safety and Efficiency to Hydrogen Refueling Stations
Ramp regulator and FK series check valve engineered specifically to address hydrogen-related challenges in a growing market SOLON, Ohio, Aug. 28, 2025 /PRNewswire/ -- To further enable the use of ...
Follow the money flow of climate, technology, and energy investments to uncover new opportunities and jobs.