Published by Todd Bush on March 7, 2025
Liverpool FC and 1PointFive, a US-based carbon capture, utilization, and sequestration company, have today announced a new pioneering collaboration that will see them launch exclusive products for Reds supporters.
Each product will have its carbon footprint addressed by removing an equivalent amount of carbon (CO2) through 1PointFive's Direct Air Capture technology.
Post-production, Liverpool FC will calculate the total emissions from manufacturing, up to the point of distribution to a club site (further transport from the LFC site after sale is excluded), and purchase the relevant quantity of carbon dioxide removal (CDR) credits from 1PointFive to remove the CO2 from the air and store it deep underground.
>> In Other News: Navigating the Biochar Boom: How Companies Are Securing Their Carbon Removal Future
The collaboration marks a significant step in Liverpool FC's work to reduce its environmental impact through The Red Way, the club's award-winning sustainability initiative. The agreement also highlights Direct Air Capture's versatility to provide a carbon-removal solution that can be tailored to address an organization’s specific goals by addressing product-level emissions.
Liverpool FC joins a list of major global corporations – including Microsoft, Amazon, Airbus, and others – that are already committed to purchasing CDR credits from 1PointFive.
Ben Latty, chief commercial officer at Liverpool FC, said:
"Sustainability is at the heart of everything we do at the club. Through The Red Way, we are dedicated to reducing our carbon footprint and driving positive change for our people, planet, and communities.
Joining forces with 1PointFive allows us to explore innovative carbon-removal technologies, sharing knowledge, expertise, and helping to advance our journey to halve all of our operational emissions by 2030 and achieve net zero by 2040."
Michael Avery, president and general manager of 1PointFive, added:
"Our organizations have a shared mission of sustainability, and by working together, we can provide a model for how to use Direct Air Capture to address product emissions and empower consumers to make more carbon-conscious choices.
Direct Air Capture is a solution that can help Liverpool FC achieve its goals in a measurable, transparent, and durable way."
The collaboration will be officially launched at CERAWeek in Texas – a globally recognized energy conference.
Fans will learn more about the upcoming products when they are unveiled in the coming months.
Follow the money flow of climate, technology, and energy investments to uncover new opportunities and jobs.
Inside This Issue ⚡ In Controversial Move, LADWP Says It Will Shift Its Largest Gas Power Plant to Hydrogen 🌎 NorthX Catalyzes the Rise of Canada's Carbon Removal Industry 🤝 Elemental Clean Fuels ...
Inside This Issue 💧 Blue Hydrogen Just Won 2025: 10x More Than Green ✈️ Houston American Energy Advances Development of Sustainable Aviation Fuel ⛏️ Max Power Expands Natural Hydrogen Discovery Po...
Inside This Issue ⚡ Google's Power Play: First CCS Deal Reshapes Energy 🌎 True North Carbon's Tamarack Project, Canada's Largest Single-Technology Direct Air Capture Deployment, Achieves First Cap...
Arca Announces Agreement With Microsoft for Nearly 300,000 Tonnes of Durable Carbon Removal
VANCOUVER, British Columbia -- Arca, an Industrial Mineralization company, today announced an offtake agreement with Microsoft to deliver nearly 300,000 tonnes of durable carbon dioxide removal (CD...
In Controversial Move, LADWP Says It Will Shift Its Largest Gas Power Plant to Hydrogen
The gas-fired Scattergood Generating Station. The Los Angeles Department of Water and Power (LADWP) plans to convert part of the plant to hydrogen. (Jay L. Clendenin/Los Angeles Times) The LADWP b...
DENVER, CO - October 29, 2025 - BKV Corporation (“BKV” or the “Company”) (NYSE: BKV) and Banpu Power US Corporation (“BPPUS”) today announced that they have entered into a definitive purchase agree...
Advent Technologies Powers the Future of Flight with Next-Generation Fuel Cell Technology
LIVERMORE, Calif., Oct. 29, 2025 (GLOBE NEWSWIRE) -- Advent Technologies Holdings, Inc., an innovation-driven leader in fuel cell and hydrogen technology, is accelerating the electrification of avi...
Follow the money flow of climate, technology, and energy investments to uncover new opportunities and jobs.