Liverpool FC and 1PointFive Announce Pioneering Product Collaboration for Fans

Liverpool FC and 1PointFive, a US-based carbon capture, utilization, and sequestration company, have today announced a new pioneering collaboration that will see them launch exclusive products for Reds supporters.

Each product will have its carbon footprint addressed by removing an equivalent amount of carbon (CO2) through 1PointFive's Direct Air Capture technology.

Post-production, Liverpool FC will calculate the total emissions from manufacturing, up to the point of distribution to a club site (further transport from the LFC site after sale is excluded), and purchase the relevant quantity of carbon dioxide removal (CDR) credits from 1PointFive to remove the CO2 from the air and store it deep underground.

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The Red Way and LFC’s Sustainability Commitment

The collaboration marks a significant step in Liverpool FC's work to reduce its environmental impact through The Red Way, the club's award-winning sustainability initiative. The agreement also highlights Direct Air Capture's versatility to provide a carbon-removal solution that can be tailored to address an organization’s specific goals by addressing product-level emissions.

Liverpool FC joins a list of major global corporations – including Microsoft, Amazon, Airbus, and others – that are already committed to purchasing CDR credits from 1PointFive.

Leadership Perspectives on the Collaboration

Ben Latty, chief commercial officer at Liverpool FC, said:

"Sustainability is at the heart of everything we do at the club. Through The Red Way, we are dedicated to reducing our carbon footprint and driving positive change for our people, planet, and communities.

Joining forces with 1PointFive allows us to explore innovative carbon-removal technologies, sharing knowledge, expertise, and helping to advance our journey to halve all of our operational emissions by 2030 and achieve net zero by 2040."

Michael Avery, president and general manager of 1PointFive, added:

"Our organizations have a shared mission of sustainability, and by working together, we can provide a model for how to use Direct Air Capture to address product emissions and empower consumers to make more carbon-conscious choices.

Direct Air Capture is a solution that can help Liverpool FC achieve its goals in a measurable, transparent, and durable way."

Official Launch at CERAWeek

The collaboration will be officially launched at CERAWeek in Texas – a globally recognized energy conference.

Fans will learn more about the upcoming products when they are unveiled in the coming months.