Published by Todd Bush on March 7, 2025
Liverpool FC and 1PointFive, a US-based carbon capture, utilization, and sequestration company, have today announced a new pioneering collaboration that will see them launch exclusive products for Reds supporters.
Each product will have its carbon footprint addressed by removing an equivalent amount of carbon (CO2) through 1PointFive's Direct Air Capture technology.
Post-production, Liverpool FC will calculate the total emissions from manufacturing, up to the point of distribution to a club site (further transport from the LFC site after sale is excluded), and purchase the relevant quantity of carbon dioxide removal (CDR) credits from 1PointFive to remove the CO2 from the air and store it deep underground.
>> In Other News: Navigating the Biochar Boom: How Companies Are Securing Their Carbon Removal Future
The collaboration marks a significant step in Liverpool FC's work to reduce its environmental impact through The Red Way, the club's award-winning sustainability initiative. The agreement also highlights Direct Air Capture's versatility to provide a carbon-removal solution that can be tailored to address an organization’s specific goals by addressing product-level emissions.
Liverpool FC joins a list of major global corporations – including Microsoft, Amazon, Airbus, and others – that are already committed to purchasing CDR credits from 1PointFive.
Ben Latty, chief commercial officer at Liverpool FC, said:
"Sustainability is at the heart of everything we do at the club. Through The Red Way, we are dedicated to reducing our carbon footprint and driving positive change for our people, planet, and communities.
Joining forces with 1PointFive allows us to explore innovative carbon-removal technologies, sharing knowledge, expertise, and helping to advance our journey to halve all of our operational emissions by 2030 and achieve net zero by 2040."
Michael Avery, president and general manager of 1PointFive, added:
"Our organizations have a shared mission of sustainability, and by working together, we can provide a model for how to use Direct Air Capture to address product emissions and empower consumers to make more carbon-conscious choices.
Direct Air Capture is a solution that can help Liverpool FC achieve its goals in a measurable, transparent, and durable way."
The collaboration will be officially launched at CERAWeek in Texas – a globally recognized energy conference.
Fans will learn more about the upcoming products when they are unveiled in the coming months.
Follow the money flow of climate, technology, and energy investments to uncover new opportunities and jobs.
Inside This Issue 🚢 CF Industries, Trafigura, and Envalior Announce Shipment of Certified Low-Carbon Ammonia 🥤 Skytree Validates DAC System to Generate Pure, Beverage-Grade Liquid CO₂ On-Site 💻 Su...
Inside This Issue 💰 Louisiana's $3.5B Carbon Capture Surge Sets National Decarbonization Blueprint 🌍 UN Climate Summit To Feature First-Ever Carbon Removal Pavilion At COP30 🚛 AtmosClear Selects E...
Inside This Issue 💧 Five US Green Hydrogen Projects Begin 2025 Shift to Cleaner Energy 🪨 Conestoga Energy Submits Class VI Carbon Capture & Sequestration Permit Application to EPA Region 7 ⚡ P...
Prometheus Hyperscale Works With Carbon Capture Firms On New Data Center Campus In Wyoming
Says the gas-powered facility will be carbon negative Prometheus Hyperscale has revealed plans for a second AI data center campus in Wyoming, which it says could eventually deliver 1.5GW of IT cap...
Japanese shipowner Mitsui OSK Lines (MOL) has opted into a nascent ammonia bunkering project in Australia. The company will work with new partners to address safety concerns and availability issue...
Honda Research Institute USA Expands Advanced R&D Presence In Ohio
October 7, 2025 — COLUMBUS, Ohio_$2.6 million investment will establish additional HRI-US Advanced Materials Science Lab on The Ohio State University SciTech Campus_ Honda Research Institute USA, ...
Lyon-Saint Exupéry Airport (LYS) has reached net zero emissions a year early, marking a major sustainability milestone for VINCI Airports’ global decarbonisation programme. VINCI Airports has anno...
Follow the money flow of climate, technology, and energy investments to uncover new opportunities and jobs.