Ron Cardwell Appointed President, GenCell Inc. to Bolster Company's Primary Focus on U.S. Market

GenCell Recruits Seasoned Power Utility Sector Executive to Grow GenCell U.S. Subsidiary from Satellite to Primary Business Hub Delivering Resilient and Sustainable Power Solutions to Fill the U.S. Grid Power Gap

LOS ANGELES and PETAH TIKVA, Israel, March 5, 2025 /PRNewswire/ -- GenCell Energy (TASE: GNCL), the leading provider of hydrogen-to-power fuel cell and related solutions, proudly announces the appointment of Ron Cardwell, a seasoned executive who has spent over 25 years nurturing innovative technology companies that have contributed substantial value to the U.S. energy industry, as President of its U.S. subsidiary, GenCell Inc. With a long record of establishing financially sound growth strategies, executing mergers and acquisitions, and leading high-growth companies, Cardwell brings the skills and experience needed to grow GenCell Inc., strengthen its _market position, sales pipeline, and product portfolio.

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A business leader with a proven track record launching disruptive business models at a series of high-growth companies, Cardwell invested many years at Constellation Energy Corporation, the nation's largest producer of carbon-free energy, where he most recently served as CEO of Constellation Clearsight. As Founder and CEO, he led Clearsight from inception to its recent sale to a leading venture-backed company. Cardwell has deep experience scaling technology-driven B2B businesses in the electricity and natural gas sectors, as well as in expanding proprietary software development to exponentially scale revenues.

Having accumulated rich experience in the energy, construction, and infrastructure sectors, Cardwell is well-positioned to rapidly accelerate the growth of GenCell Inc. and to realize the scale-up and sales potential of the GenCell products launched in the U.S. market in 2024 to close the EV power gap.

Rami Reshef, co-founder and CEO, GenCell, commented:

"I'm proud and excited to announce the appointment of Ron Cardwell as the incoming President of GenCell Inc. Ron is charged with leading GenCell's North American business activities, expanding sales and marketing operations, reinforcing customer relationships, and developing strategic partnerships. Having accumulated a wealth of knowledge in leading and running companies from the formation stage to maturity, Ron will apply his extensive experience growing technology businesses to redirect the go-to-market strategy and build out the company infrastructure required to accelerate growth and propel us to success in the U.S."

Ron Cardwell, incoming President, GenCell Inc., added:

"I am very excited about the prospects for growing GenCell Inc. and deploying the EVOX solution to solve tough power challenges for markets in need of reliable, resilient, and sustainable high-power solutions to dependably and efficiently run critical applications whenever and wherever they are needed. The combination of innovative hydrogen technologies, broad experience integrating diverse energy resources, and smart and flexible software give GenCell a competitive edge that will allow us to satisfy our customers' needs and win market share."

Living with his family in Green Bay, Wisconsin, Cardwell holds a Bachelor of Science degree in Engineering Physics from the United States Military Academy at West Point and an MBA from the Wharton School of Business.

About GenCell Energy

Founded in 2011 to adapt revolutionary space fuel cell technologies to serve critical power applications on Earth, GenCell Energy (TASE: GNCL) is dedicated to transforming the energy landscape by providing reliable, sustainable, and climate-resilient power solutions that address the growing global demand for energy security and independence. Looking ahead, our wholly owned U.S. subsidiary, GenCell Inc., leverages GenCell's legacy Hydrogen2Power™ technologies, proprietary DERMS software, and field experience to further develop our hydrogen-fueled, containerized GenCell EVOX® grid-optional and backup solutions powering EV fleets and electrified equipment to overcome the growing power gap. With rapidly deployable solutions and the introduction of advanced software such as GenCell GEMS™, GenCell Inc. is well-positioned to drive growth and expand GenCell's presence in key markets across North America and beyond.

SOURCE: GenCell Energy