Verde Appoints Chief Marketing Officer

Newton Nagumo brings over two decades of successful communication and marketing planning expertise to boost Verde’s market strategy

August 22, 2023 07:08 ET| Source: Verde AgriTech Ltd

SINGAPORE, Aug. 22, 2023 (GLOBE NEWSWIRE) -- Verde AgriTech Ltd (TSX: “NPK”) ("Verde” or the “Company”) is pleased to announce the appointment of marketing veteran Newton Nagumo to the position of Chief Marketing Officer (“CMO”). Mr. Nagumo is brand marketing leader with a 20-year track record of driving transformative innovation and guiding high-performing teams to achieve substantial growth for major Brazilian and global corporations. Mr. Nagumo will join Verde's leadership team to oversee brand and product marketing, creative initiatives, consumer insights, and global communications.

As CMO, Mr. Nagumo will collaborate closely with the operations team to bolster sales efforts and will devise and execute strategies to fortify Verde's position as one of the world’s largest carbon capture initiatives.1

In 2022, as the Chief Strategy Officer to a leading Brazilian marketing firm, Mr. Nagumo oversaw Verde’s rebranding strategy. During that occasion, he interviewed many of the Company’s customer’s and studied the sector and Verde’s main competitors.

"We are delighted to have Newton Nagumo’s competence and leadership at Verde to amplify our sales efforts and bolster the Company's market reputation," commented Mr. Veloso. "With his extensive brand experience, costumer-centric marketing approach, and ability to build and inspire teams, we are confident that he will propel Verde to the next level."

Throughout his corporate journey, Mr. Nagumo held managerial and leadership roles overseeing strategic communication and marketing planning teams at renowned advertising agencies including Asia (a spin-off of Africa), Heads, JWT, Dentsu, W/Brasil, among others.2 He has crafted comprehensive communication strategies and orchestrated successful campaigns for clients such as Nestlé, Johnson & Johnson, Unilever, Ford, Toyota, Renault, Braskem, and Mondelez. Furthermore, Mr. Nagumo presides over the Grupo de Planejamento,3 a non-profit organization that brings together professionals specializing in brand and communication planning and strategy.

“I'm excited to take on the challenge and privilege of joining Verde at this key juncture in its trajectory. The Company has an explosive mix of ingredients in its carbon capture potential and sustainable agriculture nature that will allow it to take off in Brazil and the global stage," affirmed Mr. Nagumo.

Mr. Nagumo holds postgraduate degrees in marketing and service management and a B.A. in advertising, both from the Escola Superior de Propaganda e Marketing, considered the leading institution for marketing and advertising education in Brazil.4 He has also pursued specialized studies in controller and strategic business management, through various courses throughout his career at institutions such as the Miami Ad School and Hyper Island.

Corporate Restructuring

As part of the corporate senior management restructuring strategy, the hiring of Mr. Nagumo represents another step in the Company's commitment to establish a senior commercial team to support the Verde’s growth plans. This senior team will shoulder the responsibility of steering the Company towards the milestone of 50 million tonnes of annual production, while concurrently working to expedite the development of one of the world's largest carbon capture projects.

“After announcing our plans to enter the carbon markets through the sale of carbon credits,5 Verde has reached a juncture where we need to enhance our corporate structure and bring on expanded expertise. As part of our corporate restructuring strategy, Verde plans to announce the hiring of a Chief Revenue Officer and a Vice-President of Corporate Development in the near future. These positions will also play a pivotal role in executing corporate decisions and strategies to blitzscale the Company’s growth,” explained Mr. Veloso.

Among their responsibilities, Verde's CRO and VP of Corporate Development will oversee operational processes across the organization, identify avenues for improvement, refine project protocols in alignment with quality standards and business requirements, and chart new paths for revenue while building the necessary mechanisms to attain these goals.

About Verde AgriTech

Verde is an agricultural technology Company that produces potash fertilizers. Our purpose is to improve the health of all people and the planet. Rooting our solutions in nature, we make agriculture healthier, more productive, and profitable.

Verde is a fully integrated Company: it mines and processes its main feedstock from its 100% owned mineral properties, then sells and distributes the Product.

Verde’s focus on research and development has resulted in one patent and eight patents pending. Among its proprietary technologies are Cambridge Tech, 3D Alliance, MicroS Technology, N Keeper, and Bio Revolution.6 Currently, the Company is fully licensed to produce up to 2.8 million tonnes per year of its multinutrient potassium fertilizers K Forte® and BAKS®, sold internationally as Super Greensand®. In 2022, it became Brazil's largest potash producer by capacity.7 Verde has a combined measured and indicated mineral resource of 1.47 billion tonnes at 9.28% K2O and an inferred mineral resource of 1.85 billion tonnes at 8.60% K2O (using a 7.5% K2O cut-off grade).8 This amounts to 295.70 million tonnes of potash in K2O. For context, in 2021 Brazil’s total consumption of potash in K2O was 6.57 million9.

Brazil ranks second in global potash demand and is its single largest importer, currently depending on external sources for over 97% of its potash needs. In 2022, potash accounted for approximately 3% of all Brazilian imports by dollar value.10