Published by Teresa on January 9, 2025
DALLAS--(BUSINESS WIRE)--Cloverdale Paint has announced a partnership with Celanese Corporation, a global specialty materials and chemical company, that will leverage its carbon capture and utilization (CCU) technology to provide Cloverdale Paint with new-to-market sustainable paint solutions.
Celanese has commercialized an approach for converting waste emissions into renewable feedstocks through CCU. The technology takes industrial CO2 emissions that would otherwise be emitted into the atmosphere and applies hydrogen to chemically convert the captured CO2 into a methanol building block which makes up part of vinyl acetate-based emulsions used as a raw material in the manufacturing of paints. This process reduces input fossil fuels, promotes a circular economy, and significantly reduces carbon emissions compared to traditional processes. CCU and fossil-fuel-based feedstocks are commingled but accurately tracked through mass balance accounting, fostering transparency and accountability around sustainable content.
Cloverdale Paint’s collaboration with Celanese leverages both companies’ commitments to sustainability and innovation. Broadly, this collaboration is expected to utilize more than 1 million pounds of CO2 emissions per year in products Cloverdale Paint manufactures.
“Our Green Guarantee showcases our commitment to a greener economy and environmental accountability through utilizing sustainable materials, optimizing processes to minimize waste, and reducing our carbon footprint throughout every phase of the company’s operations,” said Darrin Noble, president and chief operating officer, Cloverdale Paint. “Our coatings are formulated not only for performance and longevity but also with a steadfast focus on sustainability, ensuring they actively contribute to environmental conservation. We uphold the highest environmental standards while delivering exceptional products that enable environmentally responsible choices. Partnering with Celanese is a significant step forward not just for Cloverdale Paint, but the paint industry as a whole.”
“We are pleased to collaborate with Cloverdale Paint and harness the power of CCU to accelerate low-carbon options across an industry that plays a critical role in everyday life,” said Kevin Norfleet, global sustainability director, Acetyls, Celanese. “This illustrates just one example of the potential opportunity from CCU as a strong option to reduce the carbon footprint of products while also creating a more circular economy.”
For more information about the Celanese CCU technology, please visit this video. Further details about Cloverdale Paint can also be found at their website.
Celanese is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology, and commercial expertise to create value for our customers, employees, and shareholders. We support sustainability by responsibly managing the materials we create and growing our portfolio of sustainable products to meet customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese is a Fortune 500 company that employs approximately 12,400 employees worldwide with 2023 net sales of $10.9 billion.
Cloverdale Paint is the largest family-owned coatings company in North America. Directly, and through a US-based subsidiary in Portland, Oregon (Rodda Paint Company), Cloverdale Paint operates manufacturing plants in Surrey, Calgary, Winnipeg, London, Oakville, Mississauga, Montréal, and Portland. Distribution of architectural and industrial coatings and related products is through 139 corporate service centers and over 250 Independent Dealers throughout Canada and the Pacific Northwest of the United States. Cloverdale Paint is active in many Industrial markets, including Agricultural and Construction equipment, Fleet coatings, Power Transmission and Distribution, Coil Coatings, Forestry, Industrial Maintenance, and Protective Coatings for industry.
Follow the money flow of climate, technology, and energy investments to uncover new opportunities and jobs.
Inside This Issue 🧪 $400M Bet on Blue Ammonia: Industry Giants Push Carbon Capture in Louisiana 🏭 Linde Signs Long-Term Agreement to Supply Industrial Gases to World-Scale Low-Carbon Ammonia Facil...
Inside This Issue 🔌 BP's Indiana Exit Is Not the Endgame for Clean Hydrogen ☀️ Cadiz Signs Second MOU for Hydrogen - Solar Development at Cadiz Ranch 🏗️ Heidelberg Materials Inaugurates Brevik CCS...
Inside This Issue 🧩 Who Gets Left Behind? Inside the Senate Plan Reshaping America's Clean Energy Future 🌿 TMD Energy Limited Enters into Strategic Memorandum of Agreement to Advance Green Bioener...
Primary Hydrogen Commences Field Sampling Program at Dove Creek
CALGARY, AB / June 24, 2025 / Primary Hydrogen Corp. (TSXV:HDRO)(FRA:83W0)(OTCQB:HNATF) ("Primary" or the "Company") is pleased to announce the commencement of its field sampling program at the Dov...
Carbon Upcycling Technologies ("Carbon Upcycling"), a leader in carbon and resource utilization, announced today the closing of its USD 18 million investment round led by Builders Vision, a team of...
BUSE Gases Limited is excited to announce a transformative 10-year offtake agreement with Acorn Bioenergy, marking a significant leap forward in our commitment to sustainability and innovation. Un...
Back by Aramco Ventures, Khosla Ventures, Mitsubishi Heavy Industries America, and TDK Ventures, Spiritus is set to transform carbon removal, turbocharging America’s AI-driven future with energy an...
Follow the money flow of climate, technology, and energy investments to uncover new opportunities and jobs.